“Words To Live By” for YouTube

Integrated Content

YouTube stars and Thought Catalog’s most popular writers combined forces to create the “Words To Live By” content hub. Hosted on Thought Catalog, the program explored through video and writing the core aspects of everyday millennial life. To further reinforce the YouTube brand and spotlight their creative community, we also built a native Cinema Unit that played some of the best-of YouTube videos to over 30 million millennials.