Did JK Rowling Really Get Outsold By This 20-Something YouTube Star?


Harry Potter is the boy who lived. Zoe Sugg, or Zoella (her YouTube name that’s accrued over 6 million subscribers), is the girl who sells. Her book sold 78,000 copies in its debut week, which is more than both Harry Potter’s JK Rowling and ’50 Shades of Grey’ sold in their respective debuts. Zoella started as a beauty vlogger and is now “the debut author to sell the most books in a week.” She is 24.