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How to Make a Book With Steidl dir. Gereon Wetzel (Germany)

[youtube https://www.youtube.com/watch?v=8McHbjaxpbA&w=575&h=349]

This is about art book publisher Gerhard Steidl. Have you seen Helvetica? This is sort of like that, in that it sounds interesting and you want to like it, and you enjoy the cute German accents, but you keep falling asleep. Though the preview copy I saw lacked subtitles on the German parts. Perhaps all the good dialogue happened in German.